Harry Potter, one of the most prominent books and film franchises of the past two decades, will be celebrated in downtown Atlanta starting next month with a new immersive experience.
Created by Atlanta-based Imagine Exhibitions, “Harry Potter: The Exhibition” will take place at 200 Peachtree St., where Macy’s used to be. Advance tickets go on sale on Sept. 28, and the exhibit will open on Oct. 21. An end date has not been announced, and ticket prices will be released soon. Tickets will go on sale Wednesday, Sept. 28, but fans who are a part of the Harry Potter Fan Club will receive exclusive access to presale tickets on Sept. 25.
The exhibition also held in Philadelphia, debuting in February and ending on September 18. There, the show was presented at the Franklin Institute. And adult admission prices for the daytime combo of the museum. The exhibition started at $43 and $30, respectively. It was one of the best-performing special exhibits in the history of science. And natural history museum, The Franklin Institute, according to that institution.
According to Tom Zaller, president of Imagine Exhibitions, who also designed the current Dino Safari at North Point Mall in Alpharetta and the “Downton Abbey” experience in Atlanta last year, “We are trying to offer a wide variety of experiences with real props and costumes, personalization and big media moments.” He has over 20-years of experience in the “experience” industry, and his company has produced more than 40 unique experiences, spanning themes from the video game Angry Birds to the work of Leonardo da Vinci.
Using a unique wristband, attendees can choose their Hogwarts house at the beginning, and the experience will be tailored to, say, a Gryffindor or Hufflepuff. The Great Hall, a classroom for potions, a classroom for divination, and a classroom for wands will all be there, according to Zaller. Additionally, a dragon will show up. This experience should take most individuals one to two hours to complete, similar to many others. An attached garage will offer parking at a subsidized price.
Zaller selected the downtown area since it is a tourist hotspot. Because of the proximity of the College Football Hall of Fame Museum. The World of Coca-Cola Museum and the Georgia Aquarium. Additionally, it is conveniently located near I-85 and I-75. Although many people attended the Potter exhibit in Philadelphia. They believe millennials with young families make up most of the audience.