Netflix Still Hoping to Launch-Their Own Star Wars or Harry Potter Style Franchise

Netflix is a company that creates franchises. The world’s most extensive streaming service, Netflix, is still working toward establishing a massive franchise. According to a report by Reuters, Netflix has disclosed its ambitions to create a franchise to replicate the enormous popularity of its current series, Stranger Things. If the platform gets its way, a franchise comparable to Star Wars and Harry Potter will emerge.

We’re working extremely hard to create our version of “Star Wars” or “Harry Potter,” and we want to have both. Matthew Thunell, the vice president of Netflix credited with discovering Stranger Things, spoke about their method of creating franchise movies.” But those take time to build.

The report concludes that Netflix teams are “planning methods to milk more from Netflix’s bigger episodes and movies with universes and characters they can return to repeatedly.” Which weirdly has a frightening sound. Netflix aims to produce material in various genres and assemble a sizable selection of films and television programs to suit all tastes. Everyone naturally wants their own Star Wars or Harry Potter, but capturing that same lightning bolt is difficult.
The timing of this franchise strategy is problematic for Netflix. The streaming service plans to introduce a less expensive membership tier that will include advertisements after repeated layoffs, customer losses, and share price crashes. Of course, if Netflix stumbled upon a Star Wars-like franchise, all of their issues might be solved. At least for a bit.

Several Upcoming Netflix Releases Are Being Planned as Franchises

The Netflix pipeline already has several projects that are intended to launch franchises. Enola Homes, Extraction, and The Old Guard, among other action films, are currently in the process of having sequels created. Netflix plans to work with director Zack Snyder on several potential franchise-starting films, including the recently released Army of the Dead and the upcoming sci-fi epic Rebel Moon.

Knives Out, directed by Rian Johnson, will also have two sequels, with the first one, Glass Onion: A Knives Out Mystery, set for release in late 2022. This week’s The Gray Man, which stars Ryan Gosling as a skilled spy who becomes the target of a search after learning dark CIA secrets, is another attempt by Netflix to establish a franchise. The Gray Man, starring Chris Evans, Ana de Armas, Jessica Henwick, and RegĂ©-Jean Page, was created by The Russo Brothers and represented a significant investment for Netflix, which is already developing a prequel and sequel.

The Reuters report highlights three upcoming projects that might give rise to the desired Star Wars/Harry Potter franchise. The Three-Body Problem adaptation by Game of Thrones co-creator David Benioff and D.B. Weiss; the Japanese manga adaptation One Piece; and the live-action version of Avatar: The Last Airbender were the projects that Netflix identified as potentially giving them what they wanted and sustaining the success of Stranger Things after the popular series comes to an end.

It’s challenging to resist wondering if Netflix wants their storied franchise too much.

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