During the Super Bowl LVII Halftime Show in February 2023, Rihanna subtly confirmed that she would be performing. The singer’s management company, Roc Nation, confirmed the singer’s attendance on Sunday.
The singer Rihana posted an Instagram photo of herself with an NFL-branded football. According to sources, the singer is “in talks” to lead the next Halftime Show at the Super Bowl, which prompted the post.
On February 12, the game will be contested at State Farm Stadium in Glendale, Arizona, drawing what is expected to be one of the year’s most influential television audiences.
Someone from the tiny Caribbean island of Barbados rose to become a cultural icon. “He forged his way in show business and business.” As Jay-Z remarked in the press release, “Rihanna is a generational talent, a woman of humble beginnings who has surpassed expectations at every turn.”
Rihana is best Choice for Roc Nation.
Rihanna would be a natural choice as a Halftime performer for Roc Nation, but she hasn’t released an album since 2016. In the years following, she has made cryptic comments regarding two albums (and been pictured entering and exiting recording studios)—one of which has been described as a dancehall album. However, the information is still sketchy.
It didn’t matter: the news was enough to get the R&B singer’s devoted following excited about the possibility of a new album. Rihanna was also offered the chance to headline the 2019 halftime performance. But she declined to demonstrate support for Colin Kaepernick by performing instead.
We couldn’t be more excited to have Rihanna perform at the Apple Music Super Bowl Halftime Show! According to Seth Dudowsky, the NFL’s head of music, “Rihanna is a once-in-a-generation performer who has been a cultural force throughout her career.” We are excited to work with Rihanna, Roc Nation, and Apple Music to provide fans with an unforgettable halftime show performance.
DPS will broadcast and produce the Apple Music Super Bowl Halftime Show. Hamish Hamilton is the director, with Roc Nation and Jesse Collins as executive producers. Roc Nation is not only producing the live show, but they are also acting as strategic entertainment advisors.
According to Apple’s vice president of Apple Music and Beats, Oliver Schuster,
“Rihanna is an amazing recording artist who is a favourite of millions of Apple Music consumers worldwide.”
Having Rihanna headline the first-ever Apple Music Super Bowl Halftime Show is a dream come true, and we couldn’t be happier to collaborate with her, Roc Nation, and the NFL on this historic event.
Apple Music is NFL’s New Partner
Apple Music, the NFL’s newest partner, will replace Pepsi as the halftime show’s official sponsor this year. Because the NFL announced at midnight last week, many people assumed that Taylor Swift would be one of the headliners. Because of her association with the time of day (her upcoming album is titled “Midnights”). Later, however, insiders close to Swift denied the rumour to People and TMZ, saying that the pop sensation had, in fact, been approached by the NFL before and had declined the offer.
After ten years of sponsorship, Pepsi stepped down in May. The halftime show has shifted its focus from rock acts like Bruce Springsteen and Tom Petty and the Heartbreakers to more pop acts to appeal to the younger demographic that advertisers and the NFL are targeting. It was reported that the NFL wanted far larger annual payments in exchange for the sponsorship rights. The league claims in a press release that the agreement with the software developer is long-term.
Recently, Apple has exhibited a heightened passion for sports.
New partnerships have been established for its streaming platform to broadcast Major League Baseball. And Major League Soccer games to paying customers. Historically, traditional media conglomerates like Fox, Disney, Paramount Global, and NBCUniversal have held sway over sports rights. However, tech giants like Apple and Amazon have made a stronger push into this market. They did this to attract new customers to their broadband subscription-video services. Because of its ownership of “Thursday Night Football,” Amazon has become a key NFL partner.
Artists like Dr Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar were the stellar lineup for this year’s Super Bowl LVI Halftime Show. Halftime Show history was made when the performance was nominated for five Creative Arts Emmys and won three. Including an incredible live variety special.
Performers at the Super Bowl Halftime Show in the past have included,
the Weeknd, Jennifer Lopez, Shakira, Justin Timberlake, Lady Gaga, Katy Perry, Bruno Mars, Prince, Madonna, and many more.
Over on TikTok, Instagram, and Twitter, Apple Music’s social handles will be giving early looks at its Halftime concepts.
Hi, My name is Faiz Meeran, and I have three years of experience in entertainment news publications.